In Paris, the forty-three year-old Luis "Pipou" Costa is a immature bachelor and successful creator of perfumes and does not have any intention to get married. However, his oppressive family that is ruled by six women - his mother Genevieve Costa and his sisters Catherine, Axelle, Carole, Maxine and Marie decide that Luis shall get married and they try to find a wife for him among their friends. When Luis is having lunch with his best friend Pierre-Yves, he learns that his regular waitress is depressed and not working because her fiance left her a couple of days before their wedding. Luis plots a scheme to hire a woman to pose as his fiancee and to leave him on the day of their marriage in order that his family does not bother him anymore. He hires Pierre's sister Emmanuelle "Emma", who is trying to adopt a child from Brazil, to be his bride-to-be and to leave him at the altar on the day of their wedding. However his plan fails since his family loves Emma and when she does not show up to marry him, his mother has to go to the hospital and his sisters blame him. Now Luis hires Emma again to act like a bitch to make his family hate her. Meanwhile Luis falls in love with Emma and when his plan works and Emma leaves him, he misses her. Would it be too late for him to declare his love for Emma?