In Philadelphia, aspiring artist Jonathan Switcher is unable to hold onto any job in always putting his artistic spin on whatever he's doing above all else. In coming to her rescue, Jonathan is hired by Claire Timkin, the owner of struggling Prince and Company department store, she relying on her senior manager, Richards, to place him within the organization, which he does at stock boy. In making friends with the store's flamboyant window dresser Hollywood, Jonathan is not only elated to be able to see his favorite mannequin - one, while he was working in a mannequin factory, he created in the image of his perfect woman - but that she miraculously comes to life only to him. She is Emmy, from 2000 BC Egypt, who prayed to the Gods to find her true love. In Jonathan falling for her, Emmy becomes his muse in creating renowned window displays that turn around the fortunes not only of Prince and Company, but Jonathan himself who becomes arguably the most valued employee at the store. These changes do not sit well with many including: Roxie Shield, Jonathan's ex-girlfriend who works in the executive at successful rival department store Illustra, who not only wonders why he couldn't be a success when they were together, but is worried about Illustra and thus her own fortunes; Prince and Company's nightwatchman Felix Maxwell, who knows that something Jonathan is doing is torturing his faithful and normally vicious watchdog Rambo, it really being Emmy changing from animate to inanimate in front of Rambo's eyes; and Richards, who truly is a mole for Illustra's CEO B.J. Wert, Prince and Company's financial problems orchestrated by them so that Illustra could purchase it for a song. They all begin to believe that Jonathan and Prince and Company's success is predicated on his seeming favorite mannequin, they who will do whatever it takes to destroy it.